Alpha Schedule #19 - Pharrell Williams Joins Doodles
I absolutely loved seeing so many of you during the NFT NYC satellite events over the past few days; I had so much fun partying alongside everyone!
Hearing everyone's WEB3 stories energized me, and seeing how many brands are about to enter the space makes me bullish for the future.
Next to the latest news, I stumbled upon a few interesting articles that grabbed my attention. Hope you like them as well.
See you soon!
— 🩸💀 AMERICAN RADASS
PHARRELL WILLIAMS JOINS DOODLES
Pharrell Williams has expanded his presence in the NFT space by going “all-in” with Doodles.
Pharrell joined Doodles as its Chief Brand Ambassador and board member, which was announced at an event hosted alongside the NFT NYC conference. “I’m here to announce that I will be joining Doodles as a member of the board and Chief Brand Officer,” Williams said in a pre-recorded video message at the event. “When the Doodles team presented its vision for business, I was immediately all-in”.
Williams will guide the collection’s approach to music, events, artwork, consumer products, and animation. He will also produce a Doodles-inspired music album, dubbed “Doodles Record: Volume 1,” in partnership with Columbia Records.
SHOPIFY UNVEILS NFT FEATURES
Shopify is updating its platform to allow consumers and merchants to connect through their crypto wallets.
According to its website, Shopify is releasing a framework enabling merchants to launch “tokengated stores” to which fans can have early or exclusive access, should they possess tokens from the particular brand. Limited edition merchandise, experiences, and drops were among the rewards suggested by the company to sellers to “incentivize” fandom.
The company is now also offering the possibility of minting and selling NFTs straight from the blockchain and onto the online store. A dozen NFT minting apps are suggested to smoothly complete the operation, with Ethereum, Polygon, Solana, and Flow indicated as the supported blockchains.
In addition, Shopify announced that it is working with Adam Bomb Squad, Doodles, World of Women, Invisible Friends, Superplastic, Stapleverse and Cool Cats programs on Tokengated stores.
CHRISTIE’S HEAD OF NFT JOINS CRYPTOPUNKS
Christie's head of NFTs announced that he would be joining industry heavyweight Yuga Labs as brand leader for its recently-acquired collection CryptoPunks.
Additionally, BAYC co-founder Garga wrote on Twitter that new terms for Punks will be rolled out in the next couple of weeks.
📰 OTHER NEWS FROM THE PAST WEEK
Social media influencers who were collaborating with Coinbase have received an email stating that their payments would be reduced because of the market crash and downtrend in the field.
Bored Ape Yacht Club has teamed up with the American magazine Rolling Stone to release special edition digital collectibles.
A class-action lawsuit was launched against Coinbase, claiming the trading platform was irresponsible in listing the TerraUSD stablecoin and charging that it neglected to disclose its financial connection with Terraform Labs.
Solana NFT Marketplace Magic Eden secures $130M in Series B investment
The Korean government imposed a travel ban for all ex-Terra employees.
✨ NEW IN THE SPACE
After Meta’s pilot testing of NFT display options on Instagram back in May, the firm is now expanding the test pool, bringing the digital collectibles feature to Facebook, ‘starting with a small group of US creators’.
KPMG’s US and Canada businesses have launched a so-called collaboration hub in the metaverse as it seeks to help clients develop strategies within the space.
DJ Alan Walker, a world-renowned DJ and producer, has sealed a partnership with Corite to launch a new NFT collection.
In response to growing security issues around cryptocurrency and digital assets, Ledger developed Ledger Market to be an NFT distribution platform that prioritizes safe NFT mints, sales, and storage.
Hublot, the Swiss luxury watchmaker, has announced it will accept BTC and other crypto payments.
Cryptoys, an NFT-native gaming platform, announced that it has closed a $23 million Series A, along with its parent company OnChain Studios, led by Andreessen Horowitz
Portuguese soccer star Cristiano Ronaldo has signed a multi-year partnership with Binance to launch a series of NFT collections.
💀 HOW TO RECOGNIZE A RUG PULL
The organizers of the Ethereum Community Conference (EthCC) have found themselves embroiled in a dispute with a group of anonymous crypto investors who tried to scalp tickets.
🔮 LOOKING FORWARD
It’s no financial advice, but you might want to start doing your research and grinding for these allowlists before it’s too late.
📖 LEARN HOW TO DO YOUR OWN RESEARCH
A bear market is a perfect moment to work on your skills, which is why I loved Advik's Twitter thread that describes how you can become a web dev in less than 180 days.
😂 LAUGH OUT LOUD
I loved the GOD HATES NFTs protest outside of Adam Bomb Squad's NFT NYC event, but this Kmoney joke made me laugh out loud 😂😂😂
😊 ENJOYED THIS WEEK'S ALPHA?
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🤓 DISCLAIMER: NFA & DYOR
This newsletter is a curated overview of the most interesting things I’ve read the past week, the projects I’ve researched, and the NFTs I’ll be trying to buy.
This means I’m - per definition - biased, so don’t consider this as financial advice and keep doing your own research if you see something you like.